Three years living in Shanghai changed how I think about communication. Navigating daily life across a deep cultural barrier, without the luxury of assumptions, sharpened something most PR people spend careers trying to develop: the instinct to read a room, adapt in real time, and connect authentically across vastly different communities. That experience is the foundation everything else is built on.

I studied public relations at the University of Oregon's School of Journalism and Communication, then took that cross-cultural lens directly into the industry. Most recently at Haddad Brands, I hit the ground running, executing high-profile PR sends to the Kardashians, personally sourcing gear for artists Dave East and Just Blaze, and managing end-to-end influencer seeding campaigns from microcreators to top tier talent. I also had the opportunity to observe a Jordan Brand focus group firsthand, gaining rare insight into the consumer values that drive deep loyalty within sneaker culture.

My approach isn't complicated: understand the community, earn trust, and build the kind of brand relationships that actually last. I love the grit of logistics as much as the strategy of campaign planning, and I know how to keep my composure when the talent is elite and the margin for error is zero.

I bring that same sharpness to the execution side. I leverage AI tools to work smarter and faster, and my daily toolkit includes Muck Rack, Google Analytics, Canva, and Adobe Creative Suite.

If you're a storyteller or brand strategist pushing boundaries in fashion and sportswear, let's connect.